The trend for green watch dials, bezels and straps is going strong among luxury watchmakers, including Rolex, TAG Heuer and Patek Philippe.

Any watch lover who’s tuned in to social media over the past few months knows that the color of the year, at least horologically speaking, is green in all its various iterations—forest, mint and olive, to name a few. And collectors are pretty jazzed about it.

“We love seeing makers experiment with style and color,” says Asher Rapkin, co-founder of Collective Horology, a community of enthusiasts based in California. “To us, the use of more vibrant colors signifies that both the old guard and the indies are leaning in and being more adventurous and creative with their designs, and that’s good for everyone. The more risks the industry can take, the better the creative opportunity for all.”

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